Email Newsletter Marketing Strategies

Master Accounts are an innovative concept in the distribution of email newsletters. Unlike standard email newsletter platforms ONLY a Master Account platform allows the addition of Sub Accounts.  Why should that be important to your business?

Simply put, Master Accounts offer a unique approach to email newsletter distribution in that it provides the distinctive ability to manage multiple accounts inside one account. This Parent/Child relationship account is mutually advantageous in a wide variety of application scenarios for business newsletters:

• A real estate brokerage firm wants to create an email newsletter for its agents, but they want the branding and certain content to be controlled by the brokerage firm.
• A law firm wants to send different email newsletter content to contacts based on each internal department, but also wants to cross sell services by having content that goes to everybody within their database.
• A manufacturer sells through a rep organization and wants to offer them their own email newsletter, but with content about the manufacturers products. They also want to allow the reps to promote other products they sell. In addition, they want to allow each rep to have their own unique email newsletter Masthead.
• A distributor wants to send different email newsletter messages to customers versus prospects, but also wants to send messages to all members of their database.
• An accounting firm has ten offices and wants to deliver a CPA newsletter branded to each office that also contains unique content about that office, as well as content about the firm in general.